The extent to which food companies exporting in Syria are concerned about cultural and social differences when entering international markets
published by Aِl-Baath University
in 2017
in
and research's language is
العربية
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Abstract in English
The research aims at identifying the extent to which food
exporting companies in Syria are interested in cultural and
social influences (family, women, education, reference groups,
language, religion, aesthetics, customs and traditions) in the
targeted international markets. The research adopted descriptive
analytical method. The research community was one of the
exporting food companies in Syria.
References used
Azizi Hj ,Abdul Adis, Samsinar Md. Sidin, 2008- Impact of environmental factors as moderator on export marketing performance in Wooden furniture industry, Jurnal Kemanusiaan bil.11, Jun
Brady. Donald L 2010- Essentials of international marketing, M. E. Sharpe, Inc, USA
Doole . Isobel , Lowe . Robin 2008- International Marketing strategy (analysis , development and implementation