Support marketing campaigns decisions in mobile Telecommunications to provide Location-Based services, by using Big Data technologies
published by Higher Institute for Applied Sciences and Technology
in 2017
in Informatics Engineering
and research's language is
العربية
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Abstract in English
Our proposed work is to introduce a combination of active and passive customer modes. And this will enhance the detecting the customers, even though they are not using their mobile by making a call.
References used
Bob Fox, Rob van den Dam and Rebecca Shockley, Analytics: Real-world use of big data in telecommunications, 2013
Tsang, M., Ho, S.-C., & Liang, T.-P. (2004). Consumer Attitudes Toward Mobile Advertising:An Empirical Study. International Journal of Electronic Commerce / Spring, 8, No.(3), 65–78
Min , C., Shiwen, M., & Yunhao , L. (2014). Big Data: A Survey. Mobile Networks and Applications, 19(2), 171-209